Privacy Policy – 77777 Khelo Pakistan Betting Platform

01Introduction

Welcome to the 77777 Privacy Policy. 77777 Khelo ("77777," "we," "us," or "our") is committed to protecting the personal information of every member who uses the 77777 platform. This Privacy Policy describes how we collect, use, store, share, and protect data relating to you when you visit our website, register a 77777 account, make a deposit, place a bet, or interact with our customer support team in any way.

This policy applies to all 77777 services — cricket betting, esports betting, virtual sports, Ludo games, casino games, promotions, and all other features available to Pakistani members through the 77777 platform. It applies regardless of which device you use to access the platform.

By registering a 77777 account or using any part of the platform, you confirm that you have read this Privacy Policy and consent to the collection and use of your data as described here. If you do not agree with any part of this policy, you should not use the 77777 platform.

This Privacy Policy should be read alongside the Terms and Conditions and the Responsible Gaming Policy. Together, these three documents form the complete agreement between 77777 and its members.

02Data We Collect

77777 collects only the data that is genuinely necessary to operate the platform, comply with applicable legal obligations, and provide Pakistani members with a secure, reliable betting experience. We do not collect data for the sake of collecting it.

Personal Identification Data

• Full legal name (as it appears on your CNIC or passport)
• Date of birth (to verify the minimum age requirement of 18 years)
• Mobile phone number registered in Pakistan
• Email address
• Residential address (required for identity verification on larger accounts)
• CNIC number or passport number (when identity verification is triggered)

Account and Activity Data

• Username and account credentials (passwords are stored in hashed form — never in plain text)
• Betting history — all bets placed, markets selected, stakes, and outcomes
• Deposit and withdrawal transaction records, including amounts, timestamps, and payment methods used
• Bonus and promotion activity, including bonus claims and rollover completion progress
• Login timestamps, session durations, and device information
• Customer support conversation history

Technical and Device Data

• IP address at the time of registration and subsequent logins
• Device type, operating system, and browser version
• Referring URL (the page you were on before visiting 77777)
• Pages visited within the 77777 platform and time spent on each

03How We Collect Your Data

77777 collects data through the following channels:

• Registration: When you create a 77777 account, you provide your name, date of birth, mobile number, and email address directly to us through the registration form.
• Identity verification: If your account triggers an identity verification check — for example, before a large withdrawal — you may be asked to submit a copy of your CNIC or passport. This is submitted directly to 77777's secure verification team.
• Transactions: Every deposit and withdrawal processed through the 77777 platform generates a transaction record that is stored in our systems. Payment provider APIs confirm transaction status to 77777 without transmitting your full financial credentials.
• Betting activity: Every bet placed on 77777 creates a record associated with your account — including the market, stake, odds, and outcome. This is necessary to settle bets, calculate winnings, and maintain an accurate account balance.
• Customer support: When you contact 77777 via live chat or email, the content of those conversations is retained as part of your account record for dispute resolution and service quality purposes.
• Cookies and analytics: The 77777 platform uses cookies and similar technologies to collect technical data about how you use the platform. Full details are in Section 7.
• Third-party verification services: In some cases, 77777 may use third-party identity or fraud detection services to cross-check the information you provide. These services are bound by confidentiality agreements and cannot use your data for any other purpose.

04Why We Use Your Data

Every piece of data that 77777 collects has a specific, legitimate purpose. The table below summarises the main categories of data use:

77777 does not use your data for profiling purposes that result in decisions with significant legal or financial effects on you, and we do not use your data to make automated decisions about whether to accept or reject your bets.

05Who We Share Your Data With

77777 does not sell, rent, or trade your personal data to any third party for marketing, advertising, or commercial purposes. Full stop. Your data is shared only where it is necessary for us to operate the platform, comply with the law, or protect members from fraud.

The categories of parties with whom 77777 may share your data are:

• Payment processors: JazzCash, Easypaisa, NayaPay, SadaPay, and bank networks receive the minimum data necessary to process your deposit or withdrawal — typically your account reference and the transaction amount. These providers are governed by their own privacy policies and are not permitted to use your data for any other purpose.
• Identity verification providers: Third-party services used to verify CNIC or passport documents when a check is triggered. These providers operate under strict confidentiality agreements.
• Fraud prevention and security services: Specialised tools that help 77777 detect unusual account activity, multi-accounting, and other security threats. These services receive anonymised or pseudonymised data where possible.
• Regulatory authorities: 77777 is required by law to report certain transactions and activities to relevant financial intelligence and regulatory bodies. We have no discretion to withhold data in legally mandated circumstances.
• Law enforcement: If a court order, official legal process, or law enforcement request requires 77777 to disclose member data, we will comply with the legal obligation and, where permitted by law, notify the affected member.

06Payment Data and Financial Information

Given that 77777 operates as a financial platform where Pakistani members deposit and withdraw real PKR, the security of payment data deserves its own dedicated section in this Privacy Policy.

When you make a deposit or withdrawal on 77777 using any of our supported payment methods — JazzCash, Easypaisa, NayaPay, SadaPay, bank IBFT, or Visa/Mastercard — the payment transaction is processed through the payment provider's own secure API. What this means in practice:

• Your mobile wallet PIN, banking password, or card CVV number is entered directly into the payment provider's interface — it is not transmitted to 77777 servers at any point.
• 77777 receives only a transaction confirmation token from the payment provider, along with the amount and timestamp — not your full payment credentials.
• Full card numbers are not stored by 77777. If you have a card saved on the platform for repeat use, only a masked version (showing the last four digits) is visible in your account settings — the full number is held in a tokenised form by the payment processor, not by 77777.

All financial transaction records — deposits, withdrawals, and account balance movements — are retained in 77777's secure database for a minimum of five years to comply with applicable anti-money-laundering and financial record-keeping regulations. These records are not accessible to any 77777 staff member except those with a legitimate operational need.

77777 uses every reasonable technical and procedural measure to protect the financial data of Pakistani members. This includes database encryption at rest, encrypted data transmission over HTTPS at all times, access control lists that restrict database access by role, and regular independent security audits of all payment-related systems.

07Cookies and Tracking Technologies

The 77777 platform uses cookies — small text files stored in your browser — and similar tracking technologies to make the platform work correctly and to understand how members use it. We use three categories of cookies:

Essential Cookies

These cookies are strictly necessary for the 77777 platform to function. They manage your login session so you do not have to re-enter your credentials on every page, maintain your bet slip between pages, and remember your cookie consent preference. You cannot opt out of essential cookies — without them, the platform cannot function.

Analytics Cookies

77777 uses anonymised analytics tools to understand aggregate usage patterns — for example, which parts of the platform are most visited, what devices Pakistani members typically use, and how long members spend on different sections. This data is aggregated and cannot be used to identify individual members. It helps us prioritise development and improve the platform experience.

Preference Cookies

These cookies remember your platform preferences — for example, your preferred language setting or the display of the bet slip. They improve your experience by personalising the interface based on past choices.

You can manage cookie settings through your browser. Note that disabling essential cookies will prevent you from logging in and using the 77777 platform fully. For all other cookie categories, you can choose to accept or decline through the cookie settings banner when you first visit the site.

08Data Retention

77777 retains member data only for as long as it is necessary for the purposes for which it was collected, or as required by applicable law. The general retention periods we apply are:

• Active account data: Retained for the full duration of your membership on 77777 and for a period of five years after account closure, to comply with anti-money-laundering regulations and to resolve any disputes that may arise after closure.
• Transaction and betting records: Retained for a minimum of five years from the date of each transaction, in accordance with financial record-keeping requirements.
• Identity verification documents: Retained for five years from the date of verification or from account closure, whichever is later.
• Customer support communications: Retained for three years from the date of the last communication in a given support thread.
• Analytics and usage data: Anonymised analytics data that cannot be linked to individual members is retained indefinitely for platform improvement purposes. Individual-level usage logs are deleted or anonymised after 12 months.
• Marketing consent records: Retained for the duration of your membership plus three years, to demonstrate your consent to receive marketing communications.

When the applicable retention period expires, 77777 deletes or permanently anonymises the relevant data. In cases where deletion is not immediately possible — for example, due to backup cycles — the data is isolated and access is restricted until it can be permanently deleted.

09Data Security

77777 takes data security seriously and invests continuously in the technical and operational measures required to protect member information. The security measures we maintain include:

• HTTPS encryption: All data transmitted between your browser and the 77777 platform is encrypted using TLS (Transport Layer Security). Any attempt to intercept data in transit will encounter encrypted content that is computationally infeasible to decrypt without the correct keys.
• Database encryption at rest: Data stored in 77777's databases — including personal identification data and betting records — is encrypted at rest using industry-standard encryption. Physical access to the server would not give an attacker access to readable data.
• Access controls: 77777 staff access to member data is strictly controlled on a need-to-know basis. Customer support agents can see account information relevant to helping you; they cannot access your password (which is stored in hashed form) or your full payment credentials. Database access is logged and audited.
• Two-factor authentication: 77777 offers two-factor authentication (2FA) for member accounts. We strongly encourage all Pakistani members to enable 2FA to add an extra layer of protection to their 77777 account beyond the password alone.
• Penetration testing: 77777 commissions independent security professionals to attempt to find vulnerabilities in the platform on a regular basis. Any vulnerabilities identified are remediated before going into production.
• Incident response: In the unlikely event of a data security incident that affects member personal data, 77777 will notify affected members promptly — and within legally required timeframes — with clear information about what happened, what data was affected, and what steps we are taking to address it.

Despite all of these measures, no internet-connected system can be guaranteed to be 100% secure at all times. 77777 will always do everything reasonably within our power to protect your data, but we also encourage members to use strong, unique passwords for their 77777 account and to enable 2FA.

10Your Rights Over Your Data

As a 77777 member, you have meaningful rights over the personal data we hold about you. 77777 respects these rights and has processes in place to respond to requests promptly.

To exercise any of the above rights, contact 77777 at support@77777-khelo.com with the subject line "Privacy Rights Request" and include your registered mobile number for identity verification. We will respond within 30 days.

11Children's Privacy

The 77777 platform is strictly for adults aged 18 and over. 77777 does not knowingly collect personal data from anyone under the age of 18. If you are a parent or guardian and you believe your child has created a 77777 account or provided personal information to us, please contact us immediately at support@77777-khelo.com.

Upon receiving such a notification, 77777 will:

• Immediately suspend the account in question pending age verification
• Investigate the matter thoroughly
• Delete all personal data associated with any account confirmed to belong to an underage individual
• Return any funds deposited by the underage user to the relevant payment method

77777 uses date of birth verification during registration and identity checks during the account lifecycle specifically to prevent underage access. We take our responsibility to protect minors with the utmost seriousness and have zero tolerance for any attempt to circumvent our age verification measures.

12Changes to This Privacy Policy

77777 may update this Privacy Policy from time to time to reflect changes in how we operate, changes in applicable law, or improvements to our privacy practices. When we make material changes — changes that meaningfully affect your rights or how your data is used — we will notify registered members by email at least 7 days before the changes take effect and post a clear notice on the 77777 platform.

For minor changes — such as corrections to wording, updated contact details, or clarifications that do not change the substance of the policy — we may update this page without advance notice. The "Last updated" date at the top of this page will always show the most recent revision.

Your continued use of the 77777 platform after the effective date of any Privacy Policy update constitutes your acceptance of the revised policy. If you have concerns about a change, please contact us before the effective date or discontinue use of the platform.

13Contact Us About Privacy

If you have any questions, concerns, or requests relating to this Privacy Policy or the way 77777 handles your personal data, please get in touch. We take privacy enquiries seriously and will respond promptly.